Latest Branding & Graphics
Here are recent sample projects in this category.
Northfield Coffee Identity
A warm visual identity concept for a small coffee brand that wants to feel local, relaxed, and dependable. The project includes a simple logo direction, packaging ideas, social media graphics, menu styling, and a consistent set of type and layout choices. Rather than using too many decorative elements, the design focuses on a recognizable mark and a small number of repeatable visual patterns. The goal is to make the brand easy to use across cups, labels, online posts, and printed materials. It demonstrates how a small business can look coordinated without requiring an overly complicated branding system.
BrightPath Learning Brand
A branding concept for an education-focused organization offering tutorials, learning materials, and student support. The visual direction uses approachable shapes, clear typography, and organized layouts that work for both young learners and adults. Sample applications include lesson covers, certificates, presentation slides, social media posts, and simple web banners. I designed the system to remain professional without becoming too formal or institutional. The main idea is consistency: the same visual identity should be recognizable whether it appears on a worksheet, a Facebook announcement, or a website. This project shows how branding can support trust and clarity in education.
Harvest Market Campaign
This graphic campaign concept was created for a community market promoting locally produced food and small vendors. The materials include poster layouts, social media announcements, vendor signs, and event graphics. The visual style combines natural imagery with strong, readable headings so information can be understood quickly even from a distance. I kept the layout flexible because market announcements often change dates, products, and participating sellers. The design system allows new promotional materials to be produced without starting from zero each time. It is an example of practical graphic design that supports both promotion and clear public communication.
Personal Brand Social Kit
A social media graphic kit designed for a professional who regularly shares articles, ideas, projects, and announcements online. The kit includes reusable layouts for quotations, article promotions, project updates, profile features, and simple calls to action. Instead of making every post look different, the design uses consistent spacing, typography, and image treatment so viewers can recognize the brand at a glance. Templates are intentionally easy to update, allowing new content to be created quickly. This project focuses on building a visual identity that remains consistent across many posts without making the content feel repetitive or overly designed.
Community Health Infographic Set
A set of infographic concepts for communicating practical health information in a way that is easy to understand. The layouts use short sections, illustrations, icons, and clear headings instead of long blocks of text. Each design can stand alone as a poster or be adapted for social media and presentation use. I focused on hierarchy so the most important action or warning is noticed first, followed by supporting details. The project demonstrates how graphic design can help simplify technical information without removing accuracy. It also shows the importance of designing for ordinary readers rather than only for specialists.